
Director of Strategy
Industry: Food & Beverages
Additional Information
Devin Danehy is the Director of Strategy for the Orlando, Florida office of beverage industry giant Pepsi Cola. Since 1989, Mr. Danehy has held various executive positions throughout Pepsi Cola, earning a reputation as a well-rounded beverage industry expert. As Director of Strategy for Pepsi Cola, Mr. Devin Danehy leads the Retail Sales Department, specializing in new product launch and development, category management, and CSD/Non-Carb Merchandising. Devin Danehy works as the key conduit to bringing the marketing, finance, and operations perspectives together to optimize new business propositions, endeavoring to satisfy all needs. In his position as Director of Strategy, Devin Danehy has continuously worked to provide winning strategies and tactics for over 100 new SKU’s marketed since he acquired the title.
Mr. Devin Danehy has achieved multiple honors during his distinguished career in the beverage industry. During the worldwide Senior Sales Leadership 2006 Certifications, Devin Danehy walked away with the top score. In 1995, Mr. Danehy won the Account Development Representative of the Year Award. Two years later, in 1997, Devin Danehy won the Ocean Spray Brand Development Award and most recently recieved the 2008 Circle Of Excellence Award.
Besides his ardent dedication to Pepsi Cola, Mr. Devin Danehy is also fiercely committed to improving his community through the extension of his personal time to charitable and service organizations, as well as through corporate philanthropy. Danehy has been involved with the American Red Cross, the Salvation Army, and the March of Dimes; he currently maintains a seat on the Board of Directors for the Florida Youth Athletic Association. Devin Danehy has volunteered with Habitat for Humanity, and has been active with various youth-oriented service organizations such as Give Kids the World.
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